Having recently been published in Kaltblut, Pap and Schon magazine I wanted to highlight my top 4 tips to creatives looking to get published. As I didn't have a clue a year ago.
1. Bring Together A Full Team A stylist, nail tech, hair stylist, mua and high end model is a great starting point. You may also want assistants, set designers, videographer and retouchers depending on the scope of the shoot. This is where not only networking comes in; but also organisation skills and quite simply your character.
2. Research The Magazine You Are Wanting To Publish In Well
What are the requirements in terms of number of outfits, images, credits, the format required to send the images? Doing this research prior will lead to a much smoother publication process. This information can usually be found on the publications website. It would also be a great idea to see the sort of stories published recently. Is there a consistent theme or Is there an idea that has been overdone recently and would be a waste of time to recreate.
3. Be Original
This is a difficult one as nothing ever is completely original. But staying true to your story, background, influences, beliefs and interests will make your work recognisable in the long run.
4. Build Relationships With Small Brands
Most respected publications will only accept submissions that have a) a variety of brands (as otherwise this can be seen as promotion for one brand) and b) No fast fashion (Only small independant brands, slow fashion or designer).
There are multiple reasons for this, one being the negative message conveyed from promoting fast fashion as well as the impact on the publications reputation and the general low quality look of the garments.
Publications are a great platform for small emerging brands whom may not necessarily have that platform yet. There are lots of different ways of sourcing high quality pieces, but here are my main ones below:
Get acquainted with your local vintage stores. If you are doing this it is important to promote yourself well. Invest in good quality business cards, a website, and a portfolio to go off. If you are pulling high end pieces you want the business to not only trust you with the items but also to see some benefit from lending them to you.
Research small brands on Instagram, Depop and Etsy. Make sure to bookmark any brands that catch your eye for future pulls. The more you do this the more brands will show up on your feed as sponsored ads/suggested posts.
Sites such as ByRotation can be great for pulling high end pieces. I used this site for the first time recently for a shoot and it was such a smooth process. It also takes alot of stress off you to know that the supplier is aware the item is for a shoot/will be worn and needs to be dry cleaned.
Lastly I'd suggest making your own items. This can seem terrifying for people who are rubbish at sewing (me); but it doesn't necessarily mean picking up a thread and needle. A common outfit hack I've seen is using a pair of tights as a dress. It would be a great option to also consider outsourcing a seamstress.
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