Ecommerce and  Campaign Creative Direction, Production and Styling lead for Lamoda. Over a 2 year period providing effective and high performing assets targeted both at existing and new customers. Used across social media, web banners, sponsored ads and wholesale catalogues. Attracting new wholesalers such as ASOS, Zalando, Urban Outfitters and Amazon.​ Working within a given budget to plan and execute still and video assets as well as directing the graphics team in post. Hiring freelancers accordingly and liaising all components of a shoot from location scouting to invoices.​  Effectively transforming the brands imagery to a modern, unique feel that harmonises the consumer and product. More Here: https://lamoda.co.uk/